SF Examiner: Boy, in this bad economy, marketing people will do just about anything to make themselves useful. Case in point, SF Giants announced a supremely complicated ticket pricing system next season that will go up and down, depending on the opponent, weather, shwag, pennant contention, winning/losing streaks, or just about any other darn reason that you can come up with. Whatever they try to do, don't charge $2,625 for your front row tickets.
The franchise plans to introduce “dynamic pricing” next season, which would have ticket prices on 500 bleacher seats and 1,500 view-reserve seats fluctuate between $8 and $40, depending on a game’s expected popularity, according to Giants Ticket Services Vice President Russ Stanley.
The plan involves a computer program that will regularly recalculate ticket prices by analyzing variables that affect demand, such as the day the game is played, the weather, the starting pitchers, whether bobbleheads will be handed out, the team the Giants are opposing and whether the Giants or their opponent are on winning or losing streaks or in playoff contention, according to Stanley.
No comments:
Post a Comment