Dolphin Stadium is set to be renamed Land Shark Stadium [Miami Herald], as part of a corporate naming rights agreement b/w Land Shark Beer and cash hungry Dolphin owner Stephen Ross.
Today, it's Dolphin Stadium. But get ready soon for Land Shark Stadium, named for a brew that's obscure now but has big aspirations: Land Shark Lager is a joint project of Anheuser Busch and Key West icon Jimmy Buffett.
Dolphin Stadium president Bruce Schulze confirmed Friday that a naming rights deal with Land Shark Lager is likely. The Dolphins are expected to unveil the new name at a news conference next Friday.
The deal's payoff for Land Shark Lager is marketing. The payoff for Dolphins owner Stephen Ross -- just like it is for the owners of U.S. Cellular Field in Chicago, Petco Park in San Diego, Safeco Field in Seattle, Bank of America Stadium in Charlotte and Gillette Stadium in Foxboro, Mass. -- is money, although no one was saying Friday how much the deal would bring the team.
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