Sunday, May 3, 2009

Mockbuster, The Terminators (2009)

Wikipedia:
The Asylum was founded by David Michael Latt and David Rimawi in 1997.[1] The company focused on producing straight-to-video low-budget films, usually in the horror genre, but were unable to find a market due to competition from major studios, such as Lions Gate Entertainment.[1] In 2005, the company produced a low-budget adaptation of H. G. Wells' The War of the Worlds, which was released in the same year as Steven Spielberg's adaptation of the same material. Blockbuster Inc. ordered 100,000 copies of The Asylum's adaptation, a significantly larger order than any of the company's previous releases, resulting in Latt and Rimawi reconsidering their business model.[1]

The Asylum became known in 2007 when similarities between the distributor's titles and those of major studios were reported. For example, the film Transmorphers, bears a number of similarities to the film Transformers, which was released theatrically two days after the release of Transmorphers.[1][2] According to Latt, "I'm not trying to dupe anybody. I'm just trying to get my films watched. Other people do tie-ins all the time; they’re just better at being subtle about it. Another studio might make a giant robot movie that ties into the Transformers release and call it Robot Wars. We’ll call ours Transmorphers."[1] In 2008, 20th Century Fox threatened legal action against The Asylum over The Day the Earth Stopped, a film believed to capitalize on The Day the Earth Stood Still.[4]


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