Sunday, May 17, 2009

MLB Postseason Games On FOX Moved Up To 7:57PM ET

Ken Rosenthal/Fox Sports: MLB and Fox agreed to push up the start of MLB postseason games from 8:28PM ET to 7:57PM ET for all the weeknight games broadcast on FOX. Whoopie do. Is it really going to make that big of a difference if games end at 11:30PM ET, rather than 12:00AM ET? If they really wanted to make a statement, they would have moved up first pitch to 7:30PM ET.

No regularly scheduled World Series game has started before 8 p.m. on a weeknight since at least 1975, according to MLB.

Postseason games on FOX last year started, on average, at 8:28 p.m. ET. In the early 1990s, the first pitch was sometimes as late as 8:38 p.m.

"For kids on the East Coast, the games will now end somewhere between 11 and 11:30," said Ed Goren, president of FOX Sports.

"In the Central time zone, it will be between 10 and 10:30. On the West Coast, it obviously will be very early. It can have a positive effect on ratings, maybe create a younger demographic."

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